For the past couple of months, I have been writing some little ditties for different construction journals and newsletters around the country. Most of these publications have a small circulation and go mainly to those in the construction trades. I write about new techniques, managements of subs, dealing with clients, etc. Nothing fancy. Just stuff I have done or have some knowledge about.
A few weeks ago I wrote a 2000 word article about how to make a few bucks in a down economy. The article was directed at contractors and detailed how to make $1500-2500 clean profit in a week. The details on how to make the money were not my original idea, but were those of a drywall contractor that I know. He had actually employed the idea and had had very good results. He gave me permission to write about his plan, and hopefully "help out some brothers in need".
Within a few days of the newsletter going out, I started getting emails from readers saying how much they liked the idea, and what a brainstorm it was, and how I should give accolades to my buddy. He was excited to be able to help out. I am now getting emails from folks who have implemented the idea and are making money. A few wrote that it was a good turnaround for them.
Well, almost as if on cue, this morning, the Karl Marx moment occurred. One of the writers for this particular journal is a "professor" of business models for the construction industry. He tends to lean a bit towards the liberal side of things in most of his articles. The guy is great at theory, but never writes anything about what type of business he has started, or how many employees he has, or how to advertise for the real world. A pie in the sky type. Definitely not a been there done that type of person, but more of the "I wrote a paper on this while in school" guy. He lets me know in no uncertain terms that this idea is hogwash and will not work. It will only get people into an optimistic mood, and this is not the time for optimism.
I must ask the obvious: If this is not the time for optimism, what time is it?