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New advertising technique

All of us are constantly trying to come up with better ways to make money. Watch our use of time, cut down on expenses, get more referrals, the whole nine yards. It is always about that bottom line.

We all spend money and time on advertising. Getting people to know our name, and give us a call is a never ending battle. Anytime that we can get a referral from an existing customer, we know that our chances of winning a new client are much better. Everyone listens to friends after all.

As a guy who has done a bit of advertising, and spent some hard earned money chasing after clients, I know the drill. Spend lots to gain a little in the hopes that I will make a few bucks. Obviously it has worked because I am still in business. But I am constanly analyzing my advertising to see how it is performing for me. Was that x dollars worth it?

Last summer I started trying to come up with a way to increase my leads per dollar ratio. After drawing up lots of charts, and jotting down all of my crazy ad ideas, I came up with a few to try. One of them worked pretty good, so I started tweaking it a bit. Voila! Not bad.

My idea was based upon co-branding. We all have heard of it, and most have probably tried it. With it thought, there are alwyas inherent risks. What if my co-brand partner is bad at that they do? What if they make the clients mad? What if...? All night worrying could easily commence. What to do?

After a few tweaks I hit upon a very simple idea. It works for me and my colleagues here in our area, really well. It worked so well that I actually opened a new business, got a patent, and have expanded into other states.

If you are looking for new ways to advertise, or a new way to do business, email me. This is simple, cheap, and fun. It will get you clients.

Comment balloon 1 commentKevin Robinson • November 23 2009 10:30AM

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I invest all my money in my clients.  I don't want to spend on advertising at all.  It works well.

Posted by Larry Bettag, Vice-President of National Production (Cherry Creek Mortgage Illinois Residential Mortgage License LMB #0005759 Cherry Creek Mortgage NMLS #: 3001) almost 10 years ago

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